MagFlow, located in Brussels, is an immersive light and sound exhibition in a 1,000 m2 space featuring a selection of various multi-sensory installations created by Collectif Scale. On weekend evenings, DJs and local artists take over this space to offer an intimate live music experience in an interactive light environment created ad hoc. The user can enjoy the dance floor as well as wander through the exhibition and become fully immersed in this mix of sound and visual art.
Light and movement mainly inspired the graphic and visual identity designed for this experience.
An Original Fever Production.
Fever is the leading global live-entertainment discovery tech platform that helps millions of people discover the best experiences in their city. It’s mission is to democratize access to culture and entertainment by allowing users to enjoy unique local experiences through its platform, such as immersive exhibitions, interactive theatrical experiences, festivals, and pop-up bars. Using technology and data, Fever also supports organizers in developing and continuously adapting their experiences so they can reach new audiences around the world.
This project was made possible through the collaboration with the Fever Design team, who provided me with the opportunity to bring this brand to life.