Auténtico Flamenco is a traditional flamenco show that arises from the collaboration of the Teatro Real with Fever and produced by the company Solana Entertainment. Under the artistic direction of Amador Rojas, several shows have been programmed in which all expressions of the art of flamenco will have a place. The tour, divided into seven sections and headed by Rojas himself, has visited more than forty cities around the world and features artists such as El Yiyo, Patricia Donn, Ángeles Gabaldón, Daniel Casares and Ricardo Fernández del Moral as headliners.
The tour has travelled to cities all over the world: Chicago, Toronto, Paris, Dubai, Portland, Amsterdam, Berlin... so the need to export the Spanish tradition to so many places that do not have as much Flamenco culture made it necessary to create a graphic identity understandable for the international public. That's why the graphic focuses on traditional colors and typography that are widely associated with Flamenco. However, there are also some less obvious elements, such as the representation of the beats of the different styles (or “palos”) of Flamenco- Also flowers, hands and other resources from the rich imagery of tradition have been used to nourish the visual identity of this brand.
An Original Fever Production.
Fever is the leading global live-entertainment discovery tech platform that helps millions of people discover the best experiences in their city. It’s mission is to democratize access to culture and entertainment by allowing users to enjoy unique local experiences through its platform, such as immersive exhibitions, interactive theatrical experiences, festivals, and pop-up bars. Using technology and data, Fever also supports organizers in developing and continuously adapting their experiences so they can reach new audiences around the world.
This project was made possible through the collaboration with the Fever Design team, who provided me with the opportunity to bring this brand to life. Motion graphics and video edition by Ángela Medina <3